By Natalie Mortimer

The Flight Centre is set to wrap the gates of London’s Monument tube station with its red creative ahead of the opening of its new store.

Launching this week, the initiative will see the tube station transformed over a four-week period targeting people aged between 35 and 55 years to drive awareness of the Monument-based store.

The campaign, created in conjunction with media and planning agency Arena, will also run on digital screens in the area, with further supporting activity in press.

Siobhan McGarvey, head of marketing at Flight Centre, commented: “We’re incredibly excited to be launching a new flagship store in the Read full story ›

Source: The Drum