By Gillian West

British heritage perfume brand Floris has worked with Design Bridge to create the identity and packaging for its new range of grooming products for men.

The perfume house worked with the brand design agency to create the name, design and identity of ‘The Gentleman Floris’, celebrating the brand’s 300-year history while also appealing to younger male consumers.

“The Jermyn Street area, with its world-famous craftsmen and tailors geared almost exclusively to the quintessential English gentleman, inspired our thinking for the new name of the range which also speaks to the air of refinement inherent in the brand,” explained Holly Kielty, creative Read full story ›

Source: The Drum