FMCG brands need to tap into the UK e-commerce market ‘whether they want to or not’
Online FMCG sales grew by 28% globally and 20% in the UK in 2014 according to a new report from Kantar Worldpanel, accounting for 6% of the UK market. This number is set to reach 10% by 2025.
Further, one in four households bought FMCG products online at least once in 2014, with the average shopper spending £43 per online trip compared to the £10 they spend in store.
This presents a major opportunity for retailers and brands at a time when sales are slow, according to Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel.
“It’s a space that brands Read full story ›
Source: Marketing Week
