Following its vote to leave the European Union, does Britain need a rebrand to sell itself to the world?
Four summers ago, Britain welcomed the world to the London Olympics with a spectacle it called ‘Isles of Wonder’. Some 900 million people turned their gaze to Danny Boyle’s idiosyncratic opening ceremony, which journeyed from the Industrial Revolution to the birth of the web, via Shakespeare and Mr Bean and a soundtrack of Elgar and Dizzee Rascal. The New York Times was enthralled: “Britain presented itself to the world as something it has often struggled to express even to itself: a nation secure in its own post-empire identity, whatever that actually is.”
Today, ‘whatever that actually is’ has become a question Read full story ›
Source: The Drum
