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Food and drinks industry rejects calls for tighter sugar marketing

on Oct 22, 2015 | 0 comments

By Leonie Roderick

Current regulations by Ofcom already place restrictions on the advertising of foods highest in fat, salt and sugar – specifically during children’s TV programmes.

However, PHE says these regulations are not strict enough. While the rules have stopped products with the highest levels of sugar, fat and salt being advertised, it still allows products that are relatively high in one or more of these nutrients to be advertised, it claims in a report published today (22 October).

The restrictions that are currently in place only affect children’s TV advertising specifically and not family TV programming, while other forms of marketing – including Read full story ›

Source: Marketing Week