For B2B decision makers, it's not the social channel but what is being shared or read that influences most
As decision makers begin to look to and use social media for both professional and personal reasons, a marked shift has also occurred in the way B2B decision makers find their information. A recent report by Hotwire and Vanson Bourne notes that as social media is now considered a very important start of any purchasing process, decision makers who are more comfortable with using social media are looking to absorb as much information as possible on channels like Facebook, Twitter, LinkedIn and other platforms. The challenge and the difference today, according to the report, is that it is Read full story ›
Source: The Drum
