Forbes CEO on offsetting declines in print by focusing an 'enormous' amount of revenue on non-advertising related verticals
Forbes is one of a handful of publishers that has managed to offset declines in print advertising with growth in other areas of the business.
While digital is a key factor – 80 per cent of its ad revenue comes from digital – Forbes’ chief executive Mike Perlis suggested less of a reliance on advertising and an “enormous” investment in non-advertising related businesses has helped the company stay in the green.
With 80 per cent of Forbes ad revenue now coming from digital, print is dwindling. Perlis said: “We would love our print advertising to be growing in double digits Read full story ›
Source: The Drum
