Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Ford hopes to lead driverless car revolution with $1bn investment in new unit Argo

on Feb 11, 2017 | 0 comments

By Jessica Goodfellow

Ford is set to invest $1bn over the next five years in a new driverless car unit Argo, marking a significant step ahead in the carmaker’s goal of launching a commercial self-driving vehicle fleet by 2021.

The Argo unit will be led by two engineers who were previously at Google and Uber; Bryan Salesky and Peter Rander.

Bryan Salesky, chief executive of Argo, spent three years leading hardware development for self-driving cars at Google. Peter Rander was an engineering lead at Uber’s self-driving car arm – now called the Advanced Technology Group – until September last year. Both Read full story ›

Source: The Drum