Ford seeks transition from auto firm to ‘mobility company’ with its FordPass app
Ford has the future in its sights with it weighing much of its ambition on the success of its upcoming app, FordPass.
Launching in April in the US, Ford says the app “aims to do for car owners what iTunes did for music fans” with the integration of mobility and transport services – all under the umbrella of Ford’s digital wallet, to cover the costs.
Ride-sharing, ride-hailing, route-finding, and the locating and payment of parking spaces will build the experience at the core of the app. Failing that, users will be able to hook up with FordGuides for further help in arranging Read full story ›
Source: The Drum




