Every couple of years marketers seem to adopt a word and then beat it to death, talking about it to clients and prospects at every opportunity.

I am as guilty of this as the next person. Over the last year alone, digital marketers have been obsessed with terms such as gamification, social TV/commerce/ business, ROPO and ROI. This isn’t just my opinion; Google any Gartner hype-cycle from the last few years and you’ll discover plenty more.

Inventing new phrases is cool, especially in an industry that changes so fast. But as marketers, I’m concerned that we have an unhealthy obsession with hanging Read full story ›

Source: The Drum