By Seb Joseph

Brands can no longer afford to treat the Premier League as a simple badging exercise and must respect the value that fans bring to football or risk damaging it in the long-run, warns former Arsenal midfielder Ray Parlour.

While he’s the first to admit he’s no marketing expert, the former player is sure brands could do more to ensure they don’t price the sport out of the “working class’” reach. Football is unrecognisable from Parlour’s era and while much of it is infinitely better, he’s aware many fans pine for a less sanitised version of the game that’s free from the Read full story ›

Source: The Drum