Former Asos director James Hart outlines reward scheme shortfalls as he invests in start-up Loyalty Lion
Former Asos director James Hart has invested in start-up Loyalty Lion after identifying a gap in the market for a rewards system which goes beyond the typical ‘points for purchases’ and harnesses the emotional connection consumers have with brands.
Hart, who was Asos’ first ever employee, has invested an undisclosed sum in Loyalty Lion which has made him the largest shareholder outside of the founders Charlie Casey and Dave Clarke.
Explaining why he invested, Hart said: “Having been in that e-commerce industry for a long time I was amazed that there are no loyalty programmes adapted to the digital platform.
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Source: The Drum
