Former BBC London headquarters to be rebranded as Television Centre complex
The BBC’s former headquarters in London’s White City will be repurposed as a housing and entertainment complex following the broadcaster’s exodus from the site.
Imagery and branding for the Television Centre, which was previously home to the BBC for half a century, has been released by developers Stanhope and Mitsui Fudosan.
Marketing consultancy Prophet designed the brand identity for the historic British space. In particular, the logo (pictured below) represents the circular courtyard at the heart of the Television Centre.
When completed in 2017, the 14-acre site will host a Soho House club, 950 apartments and townhouses, offices, a hotel, shops and Read full story ›
Source: The Drum
