Former Havas chief David Jones on why the agency model will become 'obsolete'
David Jones is a believer in what he calls ‘people-powered marketing’. He has to be; it’s one of the fundamental principles of You and Mr Jones, his ‘brand tech’ group set up last year with a war chest of ￡220m to sit in the space between brands and technology – an alternative model to the legacy ad networks.
One of the group’s largest majority investments is people-powered content play Mofilm, through which Diageo, Emirates and PlayStation have launched work created by a global network of filmmakers. Factoring in the group’s launch of Mosaic, a distribution network, You and Mr Jones tackles Read full story ›
Source: The Drum
