Formula 1 has 'a lot of work to do' to leverage social, says Williams F1 deputy team principal Claire Williams
Formula 1 is in the midst of conversations about how to engage a new generation of fans, and according to Williams F1 deputy team principle Claire Williams “everybody know that’s about leveraging social”.
Speaking at the Leaders in Sport conference in London, she admitted that Formula 1 as a sport has been slow to embrace social and digital channels compared to others and said it “has a lot of work to do”.
She added: “26 per cent of our audience is under 35 which is a healthy number but with the younger generation and how they consume sport if we don’t change Read full story ›
Source: The Drum
