Formula One hands digital strategy duties to Frank Arthofer as it looks to drive more engagement from fans
Formula One‘s senior leadership line up has yet another new face with Frank Arthofer named as the new global head of digital.
Arthofer will lead Formula One’s digital strategy and will be tasked with increasing engagement with fans globally, an area of the sport which has emerged as a major focus for the new owners who recently poached former Sky Sports strategy specialist Yath Gangakumaran to help strengthen the digital arm of the business.
His other duties will include growing digital revenues through owned and operated products and forming strategic partnerships. The requirements of the role reflect Liberty Read full story ›
Source: The Drum
