By John Glenday

Business bible Fortune has found itself on the receiving end of a wave of criticism after it chose to depict Amazon president Jeff Bezos as Hindu deity Lord Vishnu on its front cover.

This prompted Universal Society of Hinduism president Rajan Zed to warn that the issue risked trivialising a figure of worship, forcing an apology from the editor over the magazine’s choice of image in its New Year’s Day international edition.

Illustrating a piece entitled ‘Amazon invades India’ the magazine investigated how the online retailer was seeking to claim a share of the next ‘trillion dollar market’.

In a statement Alan Murray Read full story ›

Source: The Drum