By Michael Feeley

Online performance marketing agency Found has published a new whitepaper tackling the subject of search retargeting, which it describes as “the fastest growing segment of display advertising”.

Created in conjunction with advertising technology specialists Captify, the new whitepaper, entitled “Search retargeting: The power of capturing intent beyond search”, explains the role search retargeting can play in sharpening campaign delivery and has been made available to download for free.

Found’s managing director Tina Judic said: “With 63 per cent of brands and 79 per cent of agencies currently using search retargeting in the US, its capabilities for getting display adverts in Read full story ›

Source: The Drum