By Nesh Pillay

Foundation Capital’s general partner, Ashu Garg discussed the foreseeable future of video and advertising at the IAB’s Digital Video conference in New York earlier today.

According to Garg, television’s demise doesn’t mean the end of video.

Garg believes that the “big bang” of mobile video coincided with the launch of HBO Go.

This “bang,” he said, sparked a major shift in consumer behavior.

Now, consumers are able to watch almost anything they want on demand. He cited a study by Verizon, which concluded that 60 per cent of people are now watching their content on demand

“Consumers, particularly millenials, choose what they want to watch, Read full story ›

Source: The Drum