Announcements from Apple’s Worldwide Developer Conference offer few immediate new opportunities for marketers, but scratch beneath the surface and they hint at some more far reaching trends which will affect us all down the road.

1. The rise and rise of messaging

As a critical part of the core phone experience, Apple’s ‘Messages’ app has received remarkably little love over the past few years. A renewed focus this year is the tip of the iceberg of the messaging explosion that will unfold over the coming months.

Back in 2011 the introduction of iMessage, allowing users to send text and images using data and Read full story ›

Source: The Drum