Four reasons why brands should have a music streaming strategy
Too often, marketers take a pass on digital audio because they don’t have a “music initiative or music strategy.” But a music strategy is every bit as critical to success as a “social media strategy” or an “email strategy” or a “location-based strategy” in today’s marketplace.
Marketers want to connect with an audience. And we know what audiences are doing: listening to music. A music strategy is an audience strategy. An audience strategy is a music strategy. And — fortunately for advertisers — it’s always game on when it comes to streaming music.
Here are four big Read full story ›
Source: The Drum
