By Jack Simpson

“Change is around us.”

These were the opening words of Joel Windels, Brandwatch’s VP of inbound marketing, when I attended his talk about social data at the Festival of Marketing today.

He was specifically there to discuss the role that social data is increasingly playing indigital transformation, and what the opportunities are for brands.

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Change is inevitable

“People see (change) as something scary,” Windels argues. “But the way people communicate has evolved.

“It’s not just verbal language anymore. You’ve got emojis and Gifs and video content: the way customers and businesses talk to each other has fundamentally changed.”

The question is not whether change is Read full story ›

Source: Marketing Week