Four years on from its IPO, Facebook has beaten its mobile demons but still has mountains to climb
Schadenfreude was in plentiful supply as Facebook’s value plummeted immediately after its IPO. Audiences may have been flocking to mobile but Facebook appeared to have no concrete ideas as to how to monetise that platform. Four years on, Facebook is celebrating the anniversary of that public launch with quarterly revenues smashing analyst expectations, rising 50 per cent in Q1, and 80 per cent of that comes from mobile advertising.
Making mobile-first work
At first the analysts were right to be worried. Facebook wasn’t focused enough on how to monetise the wholesale shift of consumers to mobile. Confident that deep pockets Read full story ›
Source: The Drum
