By Henner Herwig Jürgens

Fans of the much anticipated FOX action series “24: Legacy”, which premiered on Suberbowl night, had many chances of engaging with the series on various different platforms.

To promote the premiere and to excite fans, FOX has not only started a small Twitter campaign, but has also teamed up with several popular influencers to promote the series on Snapchat, and has joined forces with Amazon to bring sounds of “24: Legacy” into viewers’ homes.

The badge campaign on Twitter enabled fans to become a member of the show’s fictional Counter Terrorist Unit (CTU). By tweeting an emoji clock and the Read full story ›

Source: The Drum