By Yale Buchwald

“Non-premium video can’t hold… to TV’s scale,” said Toby Byrne, Fox’s President of Advertising Sales, at their Upfront this afternoon in New York City.

Byrne highlighted the difference in viewership on TV and YouTube, noting that a YouTube celebrity has an average audience of 1,620, while a nationally broadcast TV event, like the World Series, draws in close to 14 million views. “Using YouTube’s math, that World Series game would translate to 6.8 billion views. That makes the World Series quite a bargain,” Byrne joked. He stressed the difference between digital, which has unique viewers, and television, which has an average Read full story ›

Source: The Drum