By Gillian West

EFF – the UK-based multinational that creates original fragrances and flavours – has worked with Frank Bright & Abel to create its brand identity.

Tasked with creating the brand, logo, photography and website design the London-based agency took inspiration from EFF’s strategic positioning – ‘the invisible ingredients that make all the difference’.

When it came to the logo Frank Bright & Abel wanted to find a creative solution reflective of the strategic position. In order to visually represent the invisible a clean, cut out window logo that comes to life as hero images pass behind it Read full story ›

Source: The Drum