By Doug Zanger

Much like creative leaders in the industry, female directors are grossly under-represented. Free The Bid, launched today by Alma Har’el, looks to change that number — and is an initiative guaranteeing women directors an equal opportunity to bid on commercial jobs in advertising.

The director of the award-winning documentaries Bombay Beach and LoveTrue, Har’el was inspired to action after a Mashable article noted that less than 7 per cent of commercial directors are women. The effort has substantial pre-launch backing from the likes of FCB Global, DBB North America, BBDO North America, McCann NY, J. Walter Thompson, Leo Read full story ›

Source: The Drum