By Gillian West

Youth skincare brand Freederm has taken a new direction with its latest advertising campaign, foregoing featuring young people and using a different technique to convey the feeling of freedom associated with self-confidence.

The latest activity from the brand continues to build on the theme of freedom but through a more irreverent, emotive device – a CGI goose.

Created by Bray Leino, the advert shows a goose, bored with the conformity of its flock, breaking away and spending a day indulging in a new found sense of freedom and individuality. Of the creative Andrew Wormland, Freederm brand manager, said it was “exactly the Read full story ›

Source: The Drum