By John McCarthy

Freeview has brought in impressionist Joseph Wilson to confound customers at a cinema box office using an array of funny voices, in its latest campaign.

The ads, created by Jack Morton Worldwide, continues the ‘Entertainment. It’s Even Better When It’s Free’ brand proposition, rewarding unsuspecting participants in the ad with free cinema tickets.

The campaign, called ‘Freddy’ after Wilson’s impersonation-obsessed box office attendant, will run online until March, supported by video-on-demand activity across 4oD and ITV Player, Freeview’s social media channels and a dedicated hub.

James Chambers, partnership marketing manager at Freeview said: “Freddy comes on the heels of our Read full story ›

Source: The Drum