By Natalie Mortimer

Freeview is to launch the latest iteration of its ongoing campaign, ‘Entertainment. It’s even better when it’s free’, as it looks to push its free-to-air digital TV service.

The campaign, called ‘Left Behinds’, focuses on the items left behind after a jumble sale; including well-used toys, ornaments and stuffed animals, which join together to sing Foreigner’s track I Want To Know What Love Is, to communicate the idea that entertianment is better when it’s free.

Owen Jenkinson, Freeview’s head of marketing, said: “This campaign follows our much-loved ‘Tadpoles’ and ‘Cat and Budgie’ ads. We’re introducing new characters but the ad Read full story ›

Source: The Drum