By John Glenday

Freeview has lifted the lid on its new look logo and visual identity ahead of the planned launch of its connected TV service, Freeview Play, later this year.

To be introduced across digital television provider’s full suite of products and marketing the new branding will complement the launch which aims to furnish viewers with greater programming choice.

Guy North, Freeview managing director, said: “Our new brand identity is bold and contemporary and will stand out in what is a very crowded TV market. Today marks the start of an exciting future for the Freeview brand.”

Keith Underwood, Freeview chairman added: “Freeview’s new Read full story ›

Source: The Drum