By Gillian West

French Connection has teamed up with Channel 4 magician Troy for a London taxi advertising campaign which sees drivers handing out magic cards to passengers.

Calling the campaign “unique” and “unusual”, Jennifer Roebuck, multichannel marketing director at French Connection commented: “We wanted to give passengers something special to take away with them, so in addition to branded receipts, drivers will be handing out FCUK magic cards, which represent a range of different prizes, redeemable when presented in-store.”

Each card contains a unique code with prizes from 10 per cent off to £100 worth of gift vouchers available. The branded taxis also showcase Read full story ›

Source: The Drum