By Gillian West

French officials have criticised Paris’ 2024 Olympic bid campaign likening the ‘Made for sharing’ slogan to a “pizza promotion”.

The Académie française, the body charged with preserving the purity of the French language, has voiced is disapproval of the tagline claiming “it has already been used in other campaigns…notably for pizzas to share.”

Speaking via a statement, the body said: “Even though the bid committee provided a second version of this slogan, in French – ‘Venez partager’ the Académie française unanimously expresses its disapproval of the decision to give priority to the English language to promote the Paris Olympic bid.” Read full story ›

Source: The Drum