Frequency of shopping trips increases 18 per cent in five years, as dunnhumby finds fewer people make one large weekly shop
The number of shopping trips people make has increased 18 per cent over the past five years as people move away from doing one big ‘weekly shop’ and opt instead to regularly make small basket purchases.
The study of shopping habits from over seven million consumers across 18 countries by customer science company dunnhumby found that there is a trend across all store formats for consumers making purchases of no more than three products.
Price sensitive customers were found to be 16 per cent more likely to make small basket purchases; in Asia this number is as high as 30 Read full story ›
Source: The Drum
