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Fresh blow for brand Tesco as government regulator launches investigation

on Feb 5, 2015 | 0 comments

By Thomas Hobbs

tesco love every mouthful

Britain’s grocery code adjudicator Christine Tacon has launched the investigation after allegations that Tesco delayed payments to suppliers and unfairly handled payments for shelf promotions.

The claims will come as a blow to Britain’s biggest supermarket, which has moved to repair its brand’s links to suppliers over recent years.

In 2013, Tesco’s Love Every Mouthful campaign promoted Tesco’s food offer and television ads attempted to present a ‘united front’ among its farmers and food producers.

New Tesco boss Dave Lewis, meanwhile, recently introduced an internal supplier network to improve communications and relations within Tesco’s supply chain.

Although business secretary Vince Cable is currently pushing Read full story ›

Source: Marketing Week