By John Glenday

Handbag and accessories brand Radley is targeting a younger demographic for its wares with a new Instagram campaign.

Devised by 1000heads Fresh Goods is geared toward women aged 35-44 and depicts real people drawn from the worlds of fashion, lifestyle and interiors to advocate its products.

This will see each individual ‘take over’ the brands Instagram account for three days to tell their ‘Me and My Radley’ stories, dovetailing with behind the scenes Facebook content and product-based competitions.

1000heads account director Olivia Fisher, said: “This is a great opportunity to reach new audiences by harnessing the power of Instagram to help fashion-forward women Read full story ›

Source: The Drum