Fresh INK: The inside story of an agency rebrand
By Louise Adu
How about a few fun statements and facts to kick things off? Perception is everything. Our brains process visuals 60,000 times faster than text. Instant judgement is made on how we look – that’s people for you. No pressure for a rebrand then!
Sometimes a fresh new look is warranted to reflect a significant change in your life, like when you get a new job or after you’ve ditched an unsavoury ex-partner. It’s a precursor for advancement in a new direction and all eyes are clapped on you to see what you can achieve next. For INK Digital, 2015 has been Read full story ›
Source: The Drum





