By Gillian West

Friends of the Earth has appointed Watson Phillips Norman after issuing a challenge to agencies in the UK to come up with a ground-breaking and unique fundraising idea.

Watson Phillips Norman’s winning idea ‘Big Picture’ is now set to launch on Monday 24 March and sees Friends of the Earth take advantage of Waterloo Station’s new 40m digital motion screens to invite people to donate, text in, upload their photos and share what makes the world special to them with some of the photos making it to the big screen.

Kat Heath, direct marketing fundraising officer at Friends of the Read full story ›

Source: The Drum