By Gillian West

Flavoured milk brand Frijj has worked with BrandOpus to launch Frijj Less Sugar in response to changing consumer attitudes towards sugar quantities in soft drinks.

Having redesigned the wider Frijj portfolio at the tail end of last year BrandOpus has coupled the familiar colours used to identify Frijj Choc-a-Chocolate and Seriously Strawberry with blue shades to cue the new range’s low sugar advantage.

Laura Sheard, head of marketing, dairy drinks, said the brand was “really excited” to launch the new variant which has 40 per cent less sugar.

“As a leading brand in the flavoured milk category, we are continually looking Read full story ›

Source: The Drum