From Big Ben's chimes to the Wimbledon roar – Sounds of Great Britain ad aims to entice world visitors
A new global campaign launches tomorrow to encourage holidaymakers the world over to choose Britain as their next destination.
The £2.5m ‘Sounds of Great Britain’ campaign, created for Visit Britain by RKCR/Y&R, will go live in the US, Brazil, China, India, Gulf states and throughout Europe on Monday 17 February.
Set to ‘Feel the Love’ from the Brit band Rudimental, the film pieces together a range of sounds said to represent ‘modern, contemporary Britain’, from the pouring of a cup of tea to the buzz of LoveBox festival and the roar of the Wimbledon crowd cheering on Andy Murray.
Vicky Jacobs, managing Read full story ›
Source: The Drum
