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From Björk’s VR to Brian Eno’s artificial intelligence: how Dentsu Lab Tokyo is rewriting the music video

on Sep 20, 2016 | 0 comments

By Charlotte McEleny

Björk and Brian Eno count among two of the most progressive and imaginative musicians to have broken through to the mainstream. While many agencies are struggling to find the work to keep creative teams happy, instead turning to scam work to flex their muscles and win awards, Dentsu’s been working with these two arrists on projects that re-imagine what music videos and performances could be.

After Bjork’s first foray into 360-degree video last year, Dentsu started in discussions about who the technology could be used next. The final collaboration was a 360-degree VR streaming of a live performance of Quick Read full story ›

Source: The Drum