By Barry Dudley

An interesting takeover popped up a week ago on the Green Square Deal Monitor, which got me thinking about design and creative technology and the increasingly important role they play in marketing.

First, let’s look at the deal itself. Just under a fortnight ago, London/Norwich/Singapore-based ‘experience design’ specialist Foolproof acquired creative technology company Knit (based in Norwich) in a deal which is expected to see the newly-combined group of more than 100 people turn over £10m in the coming year.

Launched in 2002 by entrepreneurs Peter Ballard and Tom Wood, Foolproof uses consumer insight and data to “drive an evidence-based Read full story ›

Source: The Drum