By nick reid

We know that technology is transforming advertising as a whole, but this year video content itself was taken to a whole new level. Video advertising is the fastest growing ad format worldwide with branded video sharing around the globe growing almost 50x since 2006. So why is video such a popular ad format?

People have an emotional connection to video because it is an audio-sensory experience. It is the same reason that fans go to see their favourite bands live, as they get more than just audio – they get motion, lights and action too. Millennials are huge drivers of Read full story ›

Source: The Drum