By Charlotte McEleny

Despite a cited lack of education, issues with data and the ominous duopoly of Google and Facebook, publishers in Asia Pacific are starting to gain ground with programmatic.

During a roundtable hosted by PubMatic, publishers from Yahoo, Oath, Singapore Press Holdings (SPH), TradeMe, Indian Express, GumTree and REA Group, discussed coming regional frustrations and shared the ways in which they were finding success.

With attendees being from across the Asia Pacific market, experience in the maturity of programmatic was varied. However, one thing that was common among attendees was the need for more education, both on the buyer and the Read full story ›

Source: The Drum