By Doug Zanger

Visa, the official payments partner of the Rio Olympic Games, has debuted a powerful spot that chronicles the journey of Olympic swimmer and Syrian refugee Yusura Mardini, who lives and trains in Berlin, Germany.

In escaping the Syrian war, Mardini heroically assisted in pulling her boat with 17 more refugees to safety in the Mediterranean Sea. “The Swim,” an excellent 30-second spot, will debut during tonight’s opening ceremonies of the Olympic Games, and was created by BBDO New York.

In a statement, Chris Curtin, chief marketing marketing innovation and brand officer for Visa said: ”The refugee Olympic athletes are inspiring the world Read full story ›

Source: The Drum