From the state of agencies to a media in flux: Five reflections on the Adforum Worldwide Summit
Earlier in October I visited New York for the annual Adforum Worldwide Summit. It’s a chance to meet some of the most powerful players in the advertising industry and understand the trends in the market.
Over five days I saw 25 presentations from a mixture of global agency networks and independents large and small, many of which were pure play digital.
Here’s five of many observations from my week.
Art, commerce and science
For as long as I can remember the natural tensions in the advertising industry were those between art and commerce. Nowadays science is also right in the mix. Craft, Read full story ›
Source: The Drum
