By Charlotte McEleny

Sometimes, no matter how hard you try, you just have to give in and accept that the thing you spent a long time designing isn’t being received how you want it. Nike has pretty much given up on getting the British to pronounce its brand name properly. The same rule applies to technology, once released into the ether, it’s up to users to decide. Afterall, the customer is always right.

This was the basis of an insight that drove TBWAHakuhodo to rethink how it approached the music video in a project for King Records and its artists Lyrical School. After noticing Read full story ›

Source: The Drum