By Minda Smiley

Frosted Flakes has launched a new brand positioning targeted towards tweens and dads as it strives to breathe new life into the 64-year-old brand.

The cereal brand began the roll out of its new positioning earlier this year with a campaign called ‘Let Your Great Out,’ which launched in late July with a TV spot that shows a young girl in a wheelchair who overcomes her self-doubt and visits a skate park with none other than Tony the Tiger.

Created by Leo Burnett, the campaign is rooted in research commissioned by the brand that found that “70 percent of tweens Read full story ›

Source: The Drum