FT launches £10,000 social competition to drive awareness of FT Weekend app launch
The Financial Times is launching a three-month competition and social campaign designed to change the public perception of its FT Weekend app, which launched last week.
The #myFTweekend competition opens today and invites users to submit a 100-word description of their idea of a ‘perfect FT weekend’. Users can share their entries on social media after entering via a microsite and invite people to vote for them. The 10 best entries will go in front of FT Weekend editor Caroline Daniel to be judged, and the FT will create the winner’s perfect weekend on a budget of £10,000.
The campaign is the Read full story ›
Source: The Drum
