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FT promotes digital ad chief Jon Slade to MD of B2C operations

on Nov 25, 2014 | 0 comments

By Jessica Davies

The Financial Times has promoted Jon Slade to the role of managing director of business-to-consumer operations.

Slade, who was previously commercial director of digital advertising and insight, will also join the FT board and oversee print and digital B2C marketing, customer services, business development and FT Live – the publisher’s conferences and events arm.

During his time as global ad sales director Slade spearheaded the publisher’s trials of a new method of digital trading – selling blocks of time to advertisers in a bid to tackle part of the industry’s ad viewability issues.

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Source: The Drum